|The world of web design and digital marketing moves quickly. With the continued evolution in how visitors and search engines interact with your website, it’s an ongoing battle to stay current.
The start of a new year is a good time to look ahead at the digital marketing trends that are beginning to take shape. By no means do I have a crystal ball to see into the future, but here are three predictions of what might be in store for 2017.
1. Mobile, Mobile, and More Mobile
For the last couple of years now, Google has been outwardly making algorithm updates that reflect the need for mobile friendly webpages. At the end of 2016, they even began testing a separate index just for mobile searches. It’s fair to say that 2017 will likely continue to see a push for mobile friendly web design.
2. Local and Personal Search Results
For your digital strategy, you’ll want to make sure that the content you have is optimized for your audience. This means in terms of local references, and also creating “engaging” content that signals to platforms that your content is relevant for a user. Focus on creating blogs, project galleries and helpful content that will encourage visitor engagement.
3. Less Traditional Social Media, More Messengers
Large businesses are flocking to messaging apps as ways to engage their audience, although it can be harder for small organizations. Knowing your customer demographics and internal skillset, you can determine which channels make the most sense for you.