Your website, like a lot of things in life, is an example of where the cost of NOT doing something is more detrimental than the cost of the investment.
In today’s world, your website is likely your brand’s most visible asset. When you have a poorly designed website, you are actively paying the price with the negative effect it has on your business.
If you have been putting off making an investment in your website, consider evaluating the ways your bad website is hurting your organization.
- Turns Away Good Prospects – According to a study by Salesforce, over 80% of shoppers start their purchase journey with online research. This means that MANY of your prospects will be having their first interaction with your brand online via your website. Something as simple as poor design and user experience can disqualify you early on.
- Leaves Your Sales Team Unarmed – Your sales team needs valuable marketing resources that they can use to follow up with prospects. A well-maintained website can provide a wealth of content through blog posts, webinars, and past work examples. A bad website will leave your sales team high and dry without powerful content.
- Makes Hiring Difficult – Right or wrong, many job applicants view your website as a reflection of your company culture. When you have an outdated or poorly designed website, you are discouraging potential job seekers from applying to open positions.
- Reduces Your Search Engine Rankings – Your website design plays an important role in your search engine optimization (SEO). How the web page elements are laid out on the page, as well as how they are developed, impacts the ability of search engines to index your content. A poorly designed website can cause crawl issues, ultimately lowering your rankings on Google and Bing searches.
- Inaccessible to Subset of Population – If your website is designed or developed poorly, it’s very likely that it’s difficult for people with accessibility issues to view your content. Not having correct color contrasts, font usages, navigation, or other development structures in place can make it difficult for some people to view your content.