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Madison, Wisconsin
Powderkeg Web Design
February 17, 2023

7 Useful SEO tips to get your website to rank higher

7 Useful SEO tips to get your website to rank higher

SEO (Search Engine Optimization) is an important aspect of digital marketing, and it’s vital to keep up-to-date with the latest tips and tricks to ensure your website ranks high on search engines with a focus on Google.

Here are seven impactful SEO tips:

  1. Concentrate on User Experience (UX): Google prioritizes websites that provide a positive user experience, so make sure your website is easy to navigate and has a clear structure. This can include a clean design, fast loading speeds, and mobile-responsiveness functionality.
  2. Utilize Long-Tail Keywords: Long-tail keywords are specific and detailed phrases that are more likely to be searched by users. These keywords can help you rank higher in search engines as they are more targeted and less competitive than everyday keywords.
  3. Optimize for Voice Search: Voice search is becoming more & more popular, so make sure your website is optimized for voice search queries. Use conversational language and natural-sounding phrases in your content.
  4. Include Video Content: Video content is highly engaging and can help increase the time users spend on your website. Make sure to optimize your videos for search engines by including keywords in the video title, description, and tags.
  5. Leverage Social Media: Social media can drive traffic to your website and help increase your visibility on search engines. Make sure to share your content on relevant social media platforms and engage with your followers to create interest in your brand.
  6. Utilize Structured Data: Structured data can help search engines understand your website’s content better. This can include adding schema markup to your website, which is code that provides more information about your content to search engines.
  7. Focus on Local SEO: Local SEO is crucial for businesses that serve a specific geographical area. Make sure to include your business’s name, address, and phone number on your website, and optimize your website for local keywords.

By implementing these proficient SEO tips, you can help improve your website’s visibility on search engines and drive more traffic to your website. Just remember to always prioritize providing a great user experience, as that is what will ultimately determine the success of your SEO efforts.


If you would like to discuss ways to get more people landing on your website, please reach out to the team at Powderkeg to start a conversation.

John Ehrlinger

John Ehrlinger

Account Manager