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James
James

Are Your Web Pages Search Engine Optimized?

March 07, 2019
In order to rank well for your keywords, you must make sure you have search engine optimized web pages.

What does this mean?

Well, it starts with a great design that was properly programmed using current web standards. This allows search engine robots like Google to accurately index your website.

Next comes content. You need to have content on your website that has relevant keywords for search queries. The more relevant and helpful the content, the better.

And while I wish it was as simple as Good Content + Good Design = Good SEO, there are some technical and formatting factors that affect your SEO. Small changes to formatting and keyword usage can improve how your web pages get ranked.

7 SEO Must-Haves for Every Web Page

1. Have Keywords In Your Title – The title tag of your web page has some of the highest value for indexing by search engines. So this means that you definitely need to use your primary keyword in the title of the page.

2. Provide a Relevant Meta Description – While the meta description does not show up as visible text on your web page itself, it does provide a quick description of the content for search engines. Be sure to include relevant keywords in the description itself.

3. Write At Least 300 Words – Length matters in the world of SEO. Generally speaking, more content on a page is a good thing. In fact, pages with too few words can actually be a negative for your overall SEO. Aim to include at least 300 words (one page typed) on each web page.

4. Use Headers with Keywords – Your website should have multiple header styling options that you can utilize. In tech terms, they’re called H1, H2, H3, etc. Your web page’s target keyword content should be utilizing these tags, signaling to search engines that the text is of higher importance.

5. Use Related Keywords In Body Text – In addition to including your primary keywords in your body text, you should also use related keywords. For instance, if you are writing about “George Washington,” you should also use words like “First President” and “United States of America.” Search engine algorithms look for the context in which words are used.

6. Use Links – Search engine robots, called crawlers, use links to help index the internet. Your web pages should include both internal and external links. Linking to relevant keyword-focused pages can help boost your SEO.

7. Add Images and Video – For user experience, as well as for SEO content, you should try to include media in your web page. Be sure to use “alt tags” on images to provide additional keywords on the page.

James
James
Sales and Marketing Director

James is our Sales Director on the Powderkeg team. He has over 15 years of experience in website management and administration. He has created multiple hobby websites, some of which he monetized through SEO and content building. He wrote the book, The Inbound Advantage, which provides fundamentals of a digital sales strategy.