Time flies when you’re having fun, right? It’s hard to believe that we are in the home stretch of 2016. In addition to spending time with family and friends for the holidays, this time of the year is also great for reflection. What happened? How’d we do?
Since we are a web design company, we’ll stick to online marketing reflections and leave the weight loss tips to the experts. As you look back on 2016, here are a few areas of the digital marketing world to reflect upon.
Content and SEO
When it boils down to it, your ability to draw traffic to your website relies heavily on the content that you provide to your audience. The value you create, along with the technical SEO optimizations you make, foster an environment for good inbound traffic.
When reflecting on your content effort, it’s good to look at a) the volume, and b) the performance. Were you actively blogging and creating original material on social media? I usually tell our clients to aim for at least two blog posts a month. Performance-wise, take a look at Google Analytics and Facebook Insights to see how well your content worked. Sorting by most views and engagements, you should be able to see which content seemed to be the most effective.
Goals and Improvement
As a marketing and sales professional, ideally you want to continue to expand your reach to your targeted audience. This means growing your online visitors, increasing the number of people who “convert” into leads, and ultimately closing more deals.
Digging through your Google Analytics data, or looking at your the lead sources from your CRM software is a great place to start reviewing how your digital marketing efforts paid off this year. Did you get more visitors? Were more leads generated through your website? Setting and striving for website or social media goals allows you to have a tangible target to aim for.
The path you chose to take with our digital marketing efforts, and how well you went down that path, are going to ultimately determine your success. When looking back on the past year, think about which aspects of your strategies worked, and which did not. Maybe something’s working well, and you need to do more of it. On the flip side, there might be areas you need to rework that are currently underperforming.
Your digital strategy encompasses your message, your team, and your means of engagement. How well you run your strategy and the effectiveness of your message will play a large role in your digital performance. As you reflect, think about what changes you’ll want to make going forward.