Tuesday, September 24, 2019 | 3:30 pm | N+1 Cafe and Bar
Join us for Powderkeg’s contribution to Adobe International Design Day on September 24th.
We’ll be hosting a two part presentation discussing ways to improve the design and user experience of your website.
Agenda
Presentation 1 (3:30 – 4:10) – Accessibility in Web Design
Speakers: Brittany and Elise
Is your website missing out on potential leads due to barriers in communication?
Website accessibility aims to provide an equal opportunity when it comes to navigating and understanding your website, despite differences in ability. While not all industries require strict accessibility guidelines, focusing on accessibility best practices is key for a high-quality website.
In this presentation, we’ll review important areas you can address to ensure your website is accessible by all visitors.
Topics we’ll cover include:
- Differences in abilities
- Content Organization and Hierarchy
- Design That Includes Everyone
- Development Issues to Tackle
- What is an accessibility audit?
Presentation 2 (4:20 – 5:00) – Do’s and Don’ts of Content Strategy
Speakers: James and Harland
Your content strategy plays an important role in developing your brand, strengthening your SEO, and increasing your ability to convert visitors into leads.
In this presentation we’ll go over some do’s and don’ts of your digital content strategy.
Topics we’ll cover include:
- Importance of Inbound Strategy
- Audience Personas
- Buyer’s Journey
- Content Ideas
- Search Engine Optimization
Networking (5:00 – 6:00) – First round is on us!
About the Speakers
Brittany Kalscheur
Her passion for art and design led her to study Graphic Design and Web & Digital Media Development at University of Wisconsin – Stevens Point. After college, Brittany moved to Madison, got involved in the local design scene, and soon landed at Powderkeg. She has worked on a wide variety of projects including e-commerce websites, responsive websites, mobile apps, online advertising, and branding.
Elise Chan
Elise is originally from southern Illinois where she spent her childhood making short films, exploring her passion for photography, and being involved with music in any way possible (band, piano lessons, choir, musicals). She then went on to study at Illinois State University, earning a bachelor’s in Graphic Communication and a master’s in Project Management.
James Roloff
James Roloff is the Sales Director for Powderkeg Web Design. He has more than 15 years of experience in website management and administration. He has created multiple hobby websites, some of which he monetized through SEO and content building. He also wrote the book “The Inbound Advantage,” which provides fundamentals of a digital sales strategy.
Harland Guy
Harland grew up in the Chicago suburbs and has diverse background in real estate, brand management, and recreation. He received a bachelor’s degree in Natural Resource Recreation and Tourism from Colorado State University. About a year and a half ago he moved to Madison from Los Angeles and loves the small city atmosphere, great trail systems and active lifestyle.
RSVP:
Let us know if you can make it!
