Holiday Card Advice: What NOT To Do
Whether you are looking to send out a paper card, e-card, gift, or another holiday greeting, it’s important to stand out of the crowd. However, be aware that not all ‘stand-out’ options will give you or your business the kind of attention you hoped for. From our team to yours, here are a few notable things to avoid while putting together your personal or office holiday greetings.
Auto-playing music (loudly or difficult to mute)
If you would like to add music to give ambiance to your e-greeting, we recommend music playing softly, and have a easily visible mute or pause button
Non-work-friendly images/content (political, religious, sexual)
Although this is a pretty well-known rule, there always seems to be a few that go a little overboard. What may be funny to a particular person or generation may not go over so well with others. Universally friendly humor, classy images, winter themes are always safe and can still be used in a unique way without alienating or offending recipients.
Make sure any ‘bells and whistles’ have a purpose. Interactive components can be a great success when applied correctly for your client or recipient base.
Overly used, generic, or tacky images
Have you seen 100 of this same card before?
Avoiding obnoxious and potentially-offensive material can sometimes feel limiting. However, try not to fall into the trap of boring or overly-used cards. Custom designs and unique ideas will make you or your business stand out. Also, it shows thought and care in your greeting, which can stand out for a client that may receive 50 other generic cards.
Including unnecessary or unwanted gifts.
We’re looking at you, fruit cake and self-help books!
Sending gifts with your greeting? Food is always popular, but beware of allergies! Try to avoid nuts or other common allergens. Usually chocolates, fruit, or nut-free pastries are safe. Sending e-cards? Try including an exclusive discount for your product/service, or partner with another vendor to offer something great.
No glitter or glitter bombs… I repeat, NO glitter bombs!
If you’re looking to stand out from the crowd, pop-up/interactive cards or metallic/bright papers will do the trick without making such a mess.
Need help with an e-card, holiday web project, or fresh, new holiday design?