Starting in July of 2018, Google Chrome users, who now make up a majority of all internet visitors, will begin to see a “Not secure” message on any website that does not use encryption for their traffic.
This message will show up at the top of the browser screen, right next to the address of your website. It’s a notable message that could potentially deter some visitors from continuing to browse your website. See the change below:
If you don’t already have your website running across the https protocol, now is the time to make that move.
In addition to avoiding being flagged as an unsecure website, adding encryption to your website will also offer a small SEO boost, and provide your visitors with a more secure way to use your website.
Switching your website to encrypted traffic requires that you set up an SSL certificate on your web hosting environment, then forcing your traffic to use the “https” address instead of http.
If you have any questions, reach out to the Powderkeg team!