The Century House in Madison, WI commissioned an interactive microsite for the Madison Roots Festival to showcase their furniture offerings. This dynamic microsite was designed and developed by the Powderkeg web team and won a “Best of Internet” Addy award for its creativity and functionality.
The website allowed the site visitor to select furniture elements and accessories to create a virtual design for the spot where the artists would “hang out” between sets. Once a site visitor had designed the room, they submitted their entry for judging and the winning submission was used to create the actual room for the event.