Edgewood College

Edgewood College

About the Client:

Edgewood College has been a Madison, WI fixture since 1927 with its friendly campus and dedication to an exceptional educational experience. The Powderkeg web design team works with the Edgewood staff in a variety of ways including assisting with website updates, helping them analyze their website traffic and coordinating their online brand with other marketing channels.


Project Features:
  • Custom Email Design
  • Email Send
  • Reports & Analytics
Project Goals:

Email marketing is an important communication tool for Edgewood and the Powderkeg team assists with email design, email send services and provides an interface for analyzing the email statistics after the send. These email campaigns come from multiple departments on the campus with varied target audiences including students, parents, staff and alumni.