Originating in 1983, the Groundswell Conservancy had dedicated itself to permanently protecting hundreds of natural sites in south-central Wisconsin. Connecting people with nature, conserving wildlife habitat, and providing equitable access to land are a few of the virtuous goals of this non-profit organization.
Looking to tell their story in an accessible and impactful format, the Groundswell Conservancy connected with Powderkeg web design to help its content reach in a wider audience. Using rich visuals and ample white space, the website promotes their core mission and values to site visitors.