Innocorp’s tag line is “outreach that saves lives and prevents injuries” and their products and educational resources help people to make informed decisions and take positive actions in preventing injuries due to distracted driving and other impaired behaviors. When Innocorp approached the Powderkeg web design team about working with them on their website and email campaigns, they wanted their passions to show through in these channels.
The Powderkeg team created a powerful ecommerce website that utilizes a robust Magento engine to position and sell the various kits, tools and resources that have made Innocorp an international success. The look and feel of the website matches their regular email campaigns that the Powderkeg team facilitates for them. Additionally, the website has many tools, like their online “intoxiclock”, to raise awareness on impaired or distracted behaviors. The website also caters to an international audience with an integrated shipping module that handles the complexities of international shipping.