Salons, ETC is a Madison, Wisconsin based salon where every health and beauty professional is an owner. With 31 stylists, each creating a unique statement, this salon offers something for every type of client. The website created by the Powderkeg website team needed to serve two primary audiences; the stylists that rent the suites at the salon, and the end consumer.
The Powderkeg team focused on strong visuals to appeal to the consumer audience while adding a “stylist login” portal section of the site that allows the stylist and salon ownership to have an area for interaction. The website is built with a powerful content management system (CMS) so the website can be easily updated and edits to the stylist information can be changed online. The website also contains a form that allows a prospective stylist to submit a request for a suite to rent.