Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Their bricks and mortar store offers a wide selection of fashionable and colorful men’s and women’s frames and sunglasses. The Powderkeg website design team was selected to assist in extending their brand online by allowing customers to see the frames and encourage a visit to their store.
The Powderkeg team worked with Ulla to provide a bold website design that included a functional gallery feature that allows a site visitor to see the wide variety of frame choices available. The website also emphasizes the staff and contains the framework to integrate the website with social media.