Upcoming Powderkeg Events
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American Marketing Association - Madison .
Nonfiction Branding: Discovering, Crafting and Communicating Truly Authentic Brands
Branding is a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo and color palette. For others, it’s coming up with whatever story the consumer will buy. For D.P. Knudten, it’s all about knowing who you are—so you can be it.More Info