Keyword Research
Choosing the right keywords to optimize for is important for SEO success. As part of our SEO analysis, we can look at a grouping of possible keywords for you to optimize for. We’ll rank their competitiveness factor, as well as note the frequency of times they are searched.
Link & Error Analysis
It’s important to ensure that your website content and code are both optimized correctly for search engine indexing. We can take a look at your inbound and outbound link metrics, as well as scan your website for errors.
Action-Oriented Suggestions
Based on our findings of our SEO analysis and consultancy, we’ll help put together a list of actionable steps that you can make to improve your SEO. Some of these items may be development related to your website code, others may pertain more to content or social media strategies that your team can deploy.
Keyword Targeting
Only pay for visitors that are actually interested in your services through keyword targeting. We’ll be able to set up campaigns based on the keywords that visitors are searching, and even build in “negative” keywords, to avoid irrelevant clicks.
Cross-Platform Advertising
Online advertising is a great way to get seen across multiple platforms as well. You’ll be able to select mobile versus desktop searches to target your advertisements.
Landing Page Creation
For specialized campaigns, we can assist our clients by creating unique landing pages on their website. This allows a clear message to be defined upon a visitor clicking an ad, as well as funnel them into filling out a form or taking any other call-to-action that may be relevant.
Social Media Advertising
Facebook, Twitter and LinkedIn all offer online advertising platforms. They have options to help you target your advertisements based on the large number of data points that they collect on their users.
Remarketing Campaigns
Once a visitor has came to your site, you know that you have at least peaked their interest. Using tracking data, you are able to set up an advertising campaign that continues to try and lure a past-visitor back to your site.
Promoted Posts
Boosting social media posts is a great way to share your content with an audience. These custom audiences can be groups of people with certain interests, demographics or already existing fans of your brand.
