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Elise
Elise

4 Ways To Write For Your Customers

July 23, 2019

You don’t have long to make a positive impression on your website visitors. Content should be easy to find, read, and relate to. If your prospects are having a difficult time engaging with your brand, there is little motivation to continue down the path of becoming a customer.

Below you will find 4 changes to better align your website content with your target audience’s needs. First, I would recommend taking the time to actually think like your customer. Here is a list of 5 ways to do so, which I would recommend checking out NOW if you have not already.

 

1. Value Statement

Include a value statement on the homepage that ties together your customers’ needs and your solution. We like to place this within the homepage banner area, paired with a branded image or video.

2. Navigation

Simplify your website’s navigation by:

a) Using your customers’ terminology.
b) Keeping top level items focused on your audience’s core motivation and needs.

Example of a simple website menu using language a senior living center's audience understands.

 

3. Service Pages

Add value to your service or product pages by answering common questions. This can be integrated within your main body content or broken out in to a separate FAQ section.

Example of a website addressing common questions about their service within body content.

4. Call-To-Actions

Update your call-to-actions to support your audience’s motivations when browsing the website. It is important to keep in mind each stage of the buying journey.

Call to action content example where visitors can request a demo

Next Steps

If you have already taken the time to think like your customer, figuring out how to implement these content changes should come quite naturally. When you take the time to focus on your audience’s needs and create a positive user experience for them, everyone wins.

Elise
Elise
Account Manager

Elise is originally from southern Illinois where she spent her childhood making short films, exploring her passion for photography, and being involved with music in any way possible (band, piano lessons, choir, musicals). She then went on to study at Illinois State University, earning a bachelor’s in Graphic Communication and a master’s in Project Management.