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Dylan
Dylan

What Influences a Purchase Decision Online?

April 26, 2013

What influences purchases online? The magic question all ecommerce websites ask themselves! Bigcommerce has collected the data and put together this inforgraphic to illustrate their findings. Some of the top influences they found probably won’t come as a big surprise such as; product quality, free shipping and easy returns. Some of the influences you may not have thought of though include; visual search, great navigation and customer reviews.

Apart from the top influences, the infographic also takes a look at the most important store features, the web’s impact on shoppers and how social media effects online shopping. Take a look!

top influences to purchasing online

 

Dylan
Dylan
Director

Dylan has been in the web industry for over 18 years, and has experience in a number of areas. He has designed user-friendly websites, boosted SEO results, planned fully custom CMS systems, executed web site promotion strategies, implemented social media techniques, and much more.