What Influences a Purchase Decision Online?

What influences purchases online? The magic question all ecommerce websites ask themselves! Bigcommerce has collected the data and put together this inforgraphic to illustrate their findings. Some of the top influences they found probably won’t come as a big surprise such as; product quality, free shipping and easy returns. Some of the influences you may not have thought of though include; visual search, great navigation and customer reviews.

Apart from the top influences, the infographic also takes a look at the most important store features, the web’s impact on shoppers and how social media effects online shopping. Take a look!